
UI/UX project
Reach
Product Overview:
The Emergency Response App is the solution you need for quick and reliable contact in emergency situations. With just one tap, you can send an alert to designated contacts and have access to emergency services. With the ability to contact hospitals and cops, you can be sure that help is on the way, also access ability to find other help options and volunteering opportunities. Download now for peace of mind in any emergency.
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Tools:
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Google analytics
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Figma
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Adobe creative cloud
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Miro
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Trello
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Adobe XD
Project /
Social
Role /
UI/UX
Designer
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2017-18
Problem Statement:
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In the case of an emergency, our approach towards help is extended to our families, hospitals, police or someone we trust. Most of the time, the people we contact might come across the problem of tracking or location or might be further away from us. In this problem space, the goal was to find the most accessible and nearby help and location. Along with this, the secondary problem was to find an easy and organised platform to connect volunteers and organisations.

Design Process:

Reach: Goals
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Through reach, my goal is to create an app that could track and send the users location to family and the nearest hospital or police station or any help group as per the situation. This also would allow the user to find the real-time information of these helpers and connect to them easily. At the same time Reach creates a platform for the citizens to connect to these help groups and become a volunteer. This easy communication supports the flexibility of the volunteer and the organization, by identifying their schedules, locations and availability/ priorities.
Research
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Through Reach research, we found that users prioritized quick and easy access to emergency contacts and services in a stressful situation. They also desired clear communication of the app's purpose and functionality, as well as customization options for emergency contacts and information. Through user personas and scenarios, wireframes and user flows, and iterative testing and feedback, the resulting design was optimized for user experience, ensuring quick and reliable access to necessary help in an emergency situation.
Ideation:
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After the identification of challenges, the research phase was supported by ideation, journey mapping, affinity mapping and building up user personas and observing user journeys. The initial ideation was supported by dividing challenge space into 3 parts,
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The need for emergency help
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The connectivity between organisation and volunteers
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Better search optimisation and location tracking
Reach Approach:
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To solve these challenges, each problem had to be organised separately. This led to the introduction of different sections of the future product, categorising them depending on the need of the users. This possible area of the solution includes:
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E-help
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iHelp
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Emergency contacts/ Search-help
Summary:
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User research identified pain points and key features, and informed the development of user personas and scenarios, wireframes and user flows, and iterative prototypes for testing and feedback. The resulting design prioritized simplicity, clarity, and customization, resulting in an effective and user-friendly app that provides peace of mind and reliable access to help in emergency situations.
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Future Roadmap:
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The future roadmap for the Emergency Response App includes ongoing monitoring and updates to ensure the best possible user experience. This includes integrating new features and functionality based on user feedback and evolving technology, as well as enhancing customization options and accessibility for a wider range of users. Additionally, the app will continue to prioritize clear communication and ease of use, ensuring that users can quickly and confidently access necessary help in any emergency situation.