App design
Aausadh
Project Overview:
Aausadh: This is a medical e-commerce product, here "Aausadh" in Hindi means to cure or medicine. The original problem statement was initiated with the idea of creating online medical e-commerce, consultation, and documentation platform. With the idea of providing easier medical care in the Covid-19 era, Aausadh has to goal to connect, simplify and create a secure platform.
My Role:
I was the lead UI/UX designer, responsible for end to end process: research, conceptualisation, UI/UX design, user testing.
Team:
3 - 4 designers, team of 5 developers and 2 stakeholders
Timeline:
Feb 2020- Nov 2020
Objectives:
The objective was to create a safe and dependable platform that will allow the users to document their medical history, connect them to doctors, and at the same time provide a user-friendly e-commerce store.
The Team
I worked in a cross-functional team, closely connected to the front/ back end team and the business development team. As the lead UX/UI designer, I was involved in all phases of the project, from mapping out the problem to delivering final designs. My responsibilities included qualitative research, UX Design, visual design, prototyping, high fidelity mockups, and testing.
Ideation:
The research made it evident how different users would use the app differently. After summarizing the information from user interviews and data analysis, It was time to sketch different solutions to help businesses and users.
User flow analysis:
Creating a UX flow and site map helped to understand the whole user journey and cover all the screens. To ensure an intuitive understanding of the site‘s structure I tested the sitemap on-site with potential users through so-called tree-testing by giving them relevant tasks, such as "Where would you click if you wanted to book an appointment for later on" Based on the test results, the sitemap has been adjusted accordingly.
Wireframes and paper prototypes:
We had a list of user flow to cover, so I started to do grayscale wireframes and low fidelity paper prototypes to detail out the flows. In this step, I also made a mid-fidelity prototype to test the idea with users and fix the problems in the early stage.
Usability Testing
Mid-fidelity prototype: Before starting creating a high-fidelity visual design and any other implementation, I created prototypes to test with users and understand how user flow works for them. This study was conducted under direct observation and for a focus group. Through this study, one of the problems I found was that the users found difficulty in trusting online platforms for submitting medical records.
The solution:
In order to understand this problem I had to return to some of the earlier research and narrow down the issue. In order to make the user more secure, the solution included adding a few security pages and then connecting the patient to the hospitals/ doctors directly which in turn would require a 2 step verification.
High fidelity prototype:
Here, after the improvising and changes in the user flow. I built up screens in a high fidelity mockup to test with the development team and to test the UI for the branding before the final handoff.
